Fashionista shops

With my unlimited desire to look styling yet limited budget, I celebrated the arrival of the Amsterdamsche Fashion Outlet* in August 2009. The owner, Lydia Geluk, has given me a list of other styling shops with friendly prices and service.

Amsterdamsche Fashion Outlet*- Latest fashion made affordable As with most of the shops listed here, the shop is run by the owner. Consequently, customers are treated with honest care. And that is exactly why I, Kira, keep returning to the shop. Whenever I enter the shop, Lydia takes out the garments that suit my personal style and body shape. Outside regular opening hours, the store is open by appointment. Amsterdamsche Fashion Outlet, Willemsparkweg 95, Amsterdam, T. 7858020


Zonder Franje - Amsterdam Gezelligheid (coziness)
The other second hand shop that comes recommended is Fraai, which is run by a typically Amsterdam lady. The chatty lady is proud of her shop and keeps it tidy and clean. Most clothes are from respectable international fashion brands. Zonder Franje, Vrijheidslaan 93, Amsterdam.


Daffodil - Vintage Chanel and Dolce
Located in “(G)old South” is the second hand store Daffodil. The owner, a chic lady herself, buys and sells beautiful garments, which are even second-hand not cheap, but surely more affordable than on the PC Hooftstraat! Despite the ‘grand’ labels, service is friendly and unpretentious. The owner is happy to pour you a cup of tea when you need a break from browsing around her boutique. Daffodil, Jacob Obrechtstraat 41, Amsterdam.

Carla - Colourful Elegance
The shop’s full name, Carla female Fashion sounds rather unfashionably. However, all garments have un-Dutch feminine flair, with dashing dresses and elegant evening wear. Also, the shop has an exclusive collection of fashion brands, many of which are also sold on the PC. So, the name does describe the shop well. Outside regular opening hours, the store is open by appointment. Carla, Middenweg 34, Amsterdam, T. 4657020

Dian Fashion - for very stylish women only
Dian Fashion is a long history of providing excellent service to its classy clientele. For over 40 years, the experienced sales ladies help you in a natural and informal way; nothing like the Rodeo drive stuck-up-treatment that Julia received in the film Pretty Woman… The collection boasts great variety of brands and styles. Outside regular opening hours, the store is open by appointment. Dian Fashion, Van Woustraat 43, Amsterdam, T. 6621738 and Prinsengracht 172 Amsterdam, T. 6238645